LAUNCHAPRIL 2027
Built in the open.
HOLDFAST is golf clothing built for difficult conditions — and behind it, a club. Built slowly and in public. Between now and launch, every prototype is tested in true British weather — and every result, good or bad, is published in the Journal.
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LATEST UPDATE
The System, Not a Collection
We don't want to build more golf clothing. We want to build better equipment for the game. That's why we're not starting with a seasonal collection, but a small number of considered pieces, each with a purpose and designed to work together as one system.
READ THE UPDATE
The Founding Kit
The founding kit, built and tested in true British weather. Nine pieces in active development, acting as a layering system — or standing strong enough to be worn on their own. This is where the range begins, not where it ends.
