Journal
Everything, as it happened. What was tested, what failed, what succeeded, what changed.
WHY WE REJECTED VENTILE
We wanted to see whether Ventile could bring natural weather protection, durability and a better hand-feel to the three season Trouser. It had many of the qualities we were looking for — but one fundamental problem. It didn’t move. Here’s why we tested it, why we rejected it, and what it taught us about building performance clothing without compromising our material philosophy.
The System, Not a Collection
We don't want to build more golf clothing. We want to build better equipment for the game. That's why we're not starting with a seasonal collection, but a small number of considered pieces, each with a purpose and designed to work together as one system.
Welcome Aboard
If you're reading this, thank you.