HOLDFAST ORIGINAL TEE

Create a premium everyday tee that represents HOLDFAST away from the course. Simple, understated and built with the same attention to material, fit and construction as the performance kit.

WHY IT EXISTS

HOLDFAST shouldn’t only exist while you’re playing golf. The Identity Tee gives the brand a place in the everyday wardrobe — before a round, travelling, at the clubhouse or simply away from golf. Made from substantial organic cotton with a washed finish, it deliberately avoids the feel of conventional branded merchandise. The branding is restrained, with Stay Your Course carrying the philosophy rather than acting as a graphic slogan. It exists as the simplest expression of HOLDFAST: good material, considered fit, minimal branding and something you genuinely want to wear.